Survey: Buyers May Pay More to Live in Walkable Communities
Survey: Buyers May Pay More to Live in Walkable Communities By: Melissa Dittmann Tracey A new NAR survey shows consumers’ preferences for neighborhood amenities. Use the findings to promote relevant items in your property marketing. © icomaker - iStock/Getty Images Plus Americans are placing greater value on homes in close proximity to nearby shops, cafes, and parks—and they may even pay more for such properties, according to the National Association of REALTORS®’ newly released 2023 Community & Transportation Preferences Survey . So, if you have a listing near neighborhood amenities—especially if the home is within walking distance—you may want to promote that heavily in your marketing. Seventy-nine percent of respondents rate walkability as “very” or “somewhat” important, and 78% say they’d pay more for a home in a walkable community, the survey shows. Young adults prioritize walkability the most, with 90% of Gen Z and millennial respondents indicating they’d pay more ...